The television ads during the Super Bowl are legendary. We all have our favorites and suffer through the duds. This year, it was Chevrolet’s “You Know You Want a Truck” slogan for its new Colorado truck that caught my attention. It is so simple and effective.
At the Business Growth Center, our slogan for capturing the attention of existing business owners could easily be, “You Know You Want to Grow.” If I was going to run a half dozen television spots, I might feature several versions of business owners— dreaming about their growth goals, more capabilities, more customers, more sales, increased profitability and more employees. These are the kinds of things business owners are focused on when they walk through our door or call our office. They are seeking growth.
So how do you grow? If only it was as easy as buying a new truck. [Read more…]